Sep 11
16
In a recent interview with TechCrunch, Facebook Ads Product Director Gokul Rajaram revealed how Facebook is planning to increase advertising revenue in the near future. Facebook, who currently earns most of its approximately $4 billion in annual revenue from advertising, is now running Social Ads on the majority of Facebook page views. When asked about the future of Facebook advertising, Rajaram said: “Our hope is that almost every ad on Facebook at some point a few years down the road will be a Social Ad or a Sponsored Story.” In the same interview, Rajaram told TechCrunch that Facebook Social Ads cause people to be 68% more likely to remember the ad and increase the likelihood of an individual buying a product by 400% when compared to standard display methods! Sponsored Stories enable advertisers to promote word-of-mouth recommendations and brand interactions that already exist organically in the Facebook News Feed.
Excerpt from:
Facebook Reveals Social Ads Marketing Plan