Sep 14
23
The Wall Street Journal reports that Facebook is nearing the launch of a new advertising platform for marketers to more effectively connect with their target audiences across multiple devices. Facebook’s new advertising platform is said to be an overhauled version of the Atlas Advertiser Suite, an ad-serving platform that was purchased from Microsoft last year. The new version will be renamed just ‘Atlas’ and is expected to be a great help for marketers when it comes to targeting and measuring the effectiveness of their online advertisements
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Facebook To Introduce New Advertising Platform For Tracking Users Across Multiple Devices by @mattsouthern