As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Influencer Marketing repor t found: 19% are piloting 25% run periodic campaigns 34% use an Always-On approach Transactional campaign approaches are hard pressed to develop brand loyalty and advocacy . That’s why, with 84% of B2B marketers focused on building brand awareness with their influencer marketing efforts, that ongoing influencer engagement has become essential for creating vested relationships that inspire more qualitative activations and brand advocacy. The Engine of Influence needs to run ongoing in order to win relationships with the most trusted voices.

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For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport

Tags: always on influence, b2b influencer marketing, b2b marketing, influencer marketing, SEO

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