Jan 11
12
While there are plenty of markets that Google enters for the sake of spreading word, increasing market share, or gaining additional income opportunities, there are at least a few that are incidental. This is the case with Goo.gl, a shortener akin to bit.ly or moo.url that trims down long site addresses to a simple 12-character URL. Goo.gl was actually developed by a Googler for internal use, and for no other reason but the desire to add the features that they themselves wanted to use.
See the rest here:
Goo.gl Shortener API Released to Devs