May 14
13

Google’s Motives Behind Secure Search: Interview with Marcus Tober of Searchmetrics by @murraynewlands

I caught up with Marcus Tober, CTO of Searchmetrics, to discuss the recent news of Google’s keyword data for paid search becoming ‘not provided’. Marcus shared his thoughts on this shift and provided some insight about what it means for the future of paid search. In my interview with Marcus I asked him what are Google’s motives behind this change, and how it’s going to affect the industry

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Google’s Motives Behind Secure Search: Interview with Marcus Tober of Searchmetrics by @murraynewlands

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