Jul 16
27
Programmatic , while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, this year, two-thirds of digital display ad spend in the United States will be programmatic. Because of the demand for programmatic, popular online services like Spotify are embracing programmatic ad offerings, and companies are now working to extend programmatic concepts to traditional offline channels, like direct mail
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Google brings programmatic to native ads