Google Buys Zagat: a Marriage between Old and New Media

Earlier today, Google announced the acquisition of the prestigious restaurant-rating organization Zagat for an undisclosed price. Zagat, which rates restaurants on a 1-30 scale, has collected consumer surveys and reviews for restaurants in over 100 major cities around the world. Google executive Marissa Mayer stated that Zagat will become a “cornerstone” for Google’s local services division in the near future.

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Google Buys Zagat: a Marriage between Old and New Media

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