Apr 11
11
URL shorteners have become more and more prominent in recent years, with the four character “j.mp” hitting the scene alongside established shortening services like “goo.gl” and “bit.ly.” The increased prominence of these shorteners is associated with the rise of the social web, and most especially micro-blogging services like Twitter. This wasn’t a huge issue for search engine optimizers, though, since Twitter and other social data was almost entirely disregarded by search sites – until recently. As social search has become more important, so has understanding how SEO works for shared links.
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Google Clarifies URL Shortening’s Impact on SEO