Google Confirms Chrome Usage Data Used to Measure Site Speed

Posted by Tom-Anthony During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding. The short version is that Google is now using performance data aggregated from Chrome users who have opted in as a datapoint in the evaluation of site speed (and as a signal with regards to rankings).

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Google Confirms Chrome Usage Data Used to Measure Site Speed

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