Feb 11
2
Google Latitude was one of the first location-based services to launch, but rather than “leading the race” as Google so often does, the service simply fell into the heap of runners-up to the popular 4Square. While 4Square was released after Latitude, the service quickly gained more press and popularity due to their lineup of features. Among those features, the most quickly appealing was 4Square’s invocation of the competitive spirit, largely through “check-ins” and the various rewards for doing so
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Google Latitude Joins the “Check-In” Race