Mar 11
4
Google was under a lot of pressure to make an update that cast the “content mills” from its index. With the heavy pressure of the tech media community, spunky upstarts like Blekko calling the company out, and an acknowledgment from Google of an increase in spam on its index, the search engine giant had to act both quickly and effectively. Their most recent major algorithm change, known in the tech community as the “farmer update,” was released with bullet speed and did a great job at getting rid of a lot of spam – but at what cost?
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Google to Save the Innocents Hit by “Farmer Update”