Nov 18
17
Since I posted about the the story the other day that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm it caused a lot of interesting and unexpected debate in the SEO industry. John Mueller from Google was asked again and he said they are not used as direct ranking factors in Google search this morning.
More here:
Google: Trust Associations & Memberships Are Not Used As Direct Ranking Factors