Jul 23
5
It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour. As Pulizzi described, Godin didn’t see much reason for distinction. “Teaching your customers and giving your customers the resources to believe you is new marketing,” Pulizzi paraphrased.
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Growth Strategy: How Content Marketing Propels B2B Brand Growth Today