Mar 11
8
So, you’ve decided to bring your company into the world of social networking. Congratulations on evolving beyond the last stone age (but don’t feel too bad about being behind: online, anything more than five years old is considered to be part of that “stone age”). Social media sites can be a great tool in promoting your company, but their real value comes in what’s termed “relationship marketing” — or advertisements that build long-term connections with customers rather than prompting immediate action.
Original post:
Guide to Cultivating Relationships in Social Media