Jul 10
22
Homage to the Business of Link-Building
For a moon or two now, there has been this debate about whether link-builders are, in actual fact, SEO’s or whether they should sit in a different realm – sitting more closely with business development or PR. Much of what link-builders do, after all, is relationship focussed, prospecting and of course results driven – this to me sounds very much like a salesmanship. But it’s more than that – it’s the full plethora of what true SEO can deliver for a business. Now, I think in many respects, competent link-builders are the most all-rounded SEO’s in the sector (not simply salesy folk at all), with skills to not only develop campaigns to build a website’s authority and trust through relationships and activity, but also to understand key marketing principles at the root of all SEO activity, or the potential a relationship with a site owner might be worth. Now, a couple of guys in my team might laugh when they read that as they’ll remember a horrible acronym that I’ve used in training materials: RAMRAT. In my opinion, everything in SEO should consider ROI, Accessibility, Marketability, Relevancy, Authority and Trust. I also suggested another couple of acronyms too, but they didn’t sound so ridiculous so didn’t stick with the team… The idea is that each of these items should be considered in light of what both robots and humans perceive. Let’s take how they might be perceived by humans and search engines: ROI : well if you do everything else in this list to full effect, then there certainly should be return on investment in that there is great authority, trust and relevancy attributed to the website you’re working on
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Homage to the Business of Link-Building