Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study]

A recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting Facebook updates to pages using a third-party API reduces the level of user engagement. The ext…

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Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study]

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