Nov 10
4
In a recent session at SMX East, I discussed “The Five M’s: A roadmap for creating and executing winning YouTube campaigns.” The session dissected multiple layers of genius at work in the Old Spice campaign created and executed by Wieden+Kennedy. So let’s dive in and consider the Five M’s that will keep your YouTube campaigns *** Read the full post by clicking on the headline above ***
Continued here:
How Old Spice Found The Sweet Smell Of Viral Video Success