How to Build an Empathetic Social Media Strategy for Times of Tragedy

Posted by EricaMcGillivray Every morning, I listen to the news. I’ve been doing this since high school and now well over half my life, as I’ve changed from radio antennas to apps. Sadly, with all the recent tragedies — from mass shootings in the US and terrorist attacks to devastating earthquakes and other natural disasters — my lifetime habit has become essential to my work.

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How to Build an Empathetic Social Media Strategy for Times of Tragedy

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