Aug 21
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Content audits: the brief report generated as part of your pitching process and then forgotten about, or perhaps a small section of your broader SEO audit. These two words will mean different things to different marketers, and the time you assign to this project will also vary depending on how much value you put into your content strategy. It’s true that copywriting and content marketing fall under the umbrella of SEO, but if you want to get the most out of your efforts, you need to look at content creation as a department all its own
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How to Carry Out Content Audits — Yes, Plural