How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

When you’re at the multiplex watching the latest in a series of CGI remakes of your favorite 80’s cartoons, your mind may begin to wander as the mutated turtles fight the alien robots, again. Sure, you might cheer when the space marines finally beat the evil goo from beyond Venus, but it’s all instantly forgotten once the credits roll. The modern blockbuster is a strange mix of adrenaline and boredom, because the biggest budget and flashiest special effects can’t make a three-cent script resonate with the audience

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How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

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