Sep 22
7
In a world with tightening budgets, limited resources and a growing “do more with less” attitude, tracking performance metrics and optimizing them are more important than ever. Marketers, business leaders and other cost-center functions need to be able to show value and ROI on the spend in their programs, which is why meaningful KPI measurement is critical. In order to navigate the ever-changing waters ahead, it’s essential that leaders are laser-focused on the right KPIs for their business goals and needs—not vanity metrics.
Read more from the original source:
How to optimize the marketing KPIs moving the needle in e-commerce