Jun 12
13

How To Sell Search Retargeting To The CMO

Whether you are a search marketer or a display planner, chances are you now know what search retargeting is and are contemplating a test (for those of you not familiar, search retargeting is a display media buy that focuses on just those individuals who have searched for something that matters to… Please visit Search Engine Land for the full article.

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How To Sell Search Retargeting To The CMO

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