How to use emojis in your marketing campaigns

Emojis have taken over a significant part of online communication , with people using them in order to express a feeling, a taste or an interest without using a long written description. The term ’emoji’ has become so popular that it was named by Oxford Dictionaries as Word of the Year for 2015, which means that we were not surprised when we noticed an increase of branded messages including emojis .

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How to use emojis in your marketing campaigns

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