May 11
25
Sometimes you can spin yourself into the ground trying to think of a great linkbait or widget idea. I’m talking hours in front of a white board, wearing out dry erase markers (ahhhh, the fumes!) and blurting out ideas until you’re hoarse. When you finally settle on an idea, you build it and after hours of painstaking research and development, you roll your shiny new toy out to the appropriate audiences via email/PR/social media/phone calls/carrier pigeon/skywriter and hope for the best. Sometimes you hit a home run, sometimes you hit a single, and sometimes you strike out. I’d like to tell you some sort of magical secret to making easy linkbait and widgets that will always turn into a winner with little to no effort every time, but I don’t have that magical secret. What I have is a story about how we developed a relatively simple linkbait/widget idea, the steps we took to make it, how we rolled it out, and the results
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I’d Like the Linkboating… I Mean Baiting, with a Side of Widget. Hold the Hard Work