I’m Voting for Structured Data

On this Election Day, I’d like to discuss what I believe to be one of the most critical topics in search today: structured data. As millions of new pieces of content are added to the web each day, all in different types of formats and each with their own purpose, search engines need ways to effectively parse out this data based on user intent. Rich snippets are an experimental semantic web feature which according to Google’s Pravir Gupta at the June 2010 Semantic Technology conference have seen an impression growth of four-fold since October 2009 .

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I’m Voting for Structured Data

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