Jul 12
20
While it might be the simplest way to drive more impressions, any savvy search marketer (and particularly those in the retail sector) in should be aware that leveraging broad match type is far from the only possibility to scale your PPC program. There are plenty of other options out there –I’ll try… Please visit Search Engine Land for the full article.
See the article here:
Ideas To Cover Your Entire Inventory In Paid Search