Mar 23
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In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.” It’s clear – businesses need to prioritize customer trust and data privacy. The e-book, In Data We Trust , shows you how customer data platforms (CDP) help obtain customer trust through privacy-driven personalization
See the article here:
In data we trust: How to establish customer trust through data privacy by Tealium