Sep 23
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A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. Technical SEO is an effective way to increase this type of visibility, using structured data and schema markup
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Increasing SERP visibility with structured data and schema testing