Jul 10
6
Information Architecture – Rocket Science Simplified
I can’t count how many times in the past couple years I’ve heard people talk about how important information architecture (also referred to as IA) is to SEO. Yet it’s almost always presented in a way that calls upon a lot of highly technical lingo. Taxonomy. UX. Contextual browsing. Mental model. Ontology. Semantic web… Honestly speaking, I don’t even know what half the lingo means in the moment I hear some of these words. And my eyes instantly gloss over. Yet in truth, even though I’m not a rocket scientist (nor a library sciences major), it turns out I totally get it – not from a linguistic perspective, but instead, from a visual and marketing perspective. So this is the first in a series of articles that will present otherwise highly complex concepts in hopefully easy to understand ways.
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Information Architecture – Rocket Science Simplified