Nov 20
9
The latest edition of Inside Influence features B2B Influencer Marketing “OG”, Amisha Gandhi , VP Influencer Marketing & Communications at SAP. At TopRank Marketing, we’ve had the pleasure of working with Amisha for several years on a variety of influencer marketing programs from the launch of SAP Leonardo to developing a virtual reality experience featuring influencers for use at tradeshows. In this 6th episode of Inside Influence, I talk with Amisha about the power of how creating mutual value between B2B brands and influencers drives returns across the customer lifecycle.
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Inside Influence EP06: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing