According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The Experience When Business Meets Design, Brian Solis . As an 8 time best selling author, keynote speaker, analyst, futurist, digital anthropologist and Global Innovation Evangelist at Salesforce, Brian is a longtime friend that I’ve been able to collaborate with numerous times on marketing topics.

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Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

Tags: b2b influencer marketing, b2b marketing, brian solis, influencer marketing, inside influence, interview, SEO

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