Jul 11
28
As this is a search business column, I thought I would move this month’s post to the furthest end of the search spectrum with a post on linkbait. It’s one of the areas of SEO where there’s sometimes a reluctance to fully commit by clients, primarily due to it being a speculative activity. In my experience, clients are appreciative of transparent SEO delivery, and increasingly see it as a strategic and established marketing discipline. That said, linkbait is still clearly an area that, considering the results it can deliver for the investment, is under-utilised by digital marketing strategies, and I know there is eagerness by many for this to change. MEC Interaction recently had a full-time, freelance linkbaiter, Danny Ashton , come in to our offices to provide our link-builders and SEO account managers with some inspiration and understanding around linkbait campaigns for big and small brands. I thought it might be helpful to share a little insight on what got Danny into this creative game and tips he can share with SEJ readers. So here goes… What first got you into linkbait
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Interview with Linkbait Insider, Danny Ashton