May 16
13
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links. The results show that bloggers are increasingly savvy about the value of linking out to other sites. They clearly understand the difference between follow and no follow, and they’re quite happy to have a commercial discussion (and to name their price)
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Is it game over for PRs when it comes to link building?