Sep 14
24
Before content marketing became the thing to do for marketers of all shapes and sizes, brands already had blogs with established readerships, businesses created how-to guides and manuals to help users, and email marketing has been around for nearly two decades now. What has changed is all the various activities brands did other than advertising to promote their products and services, got clubbed under the umbrella term “content marketing”
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Kings of Content: 9 Lessons from Brands Who Are Doing it Right by @DholakiyaPratik