“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of Marketo, Jon shared his passion of analytics and his experience in what he refers to as “account based everything .” As he began, he explained the difference between traditional inbound marketing and account based marketing through a unique analogy: “The demand generation method we historically used was similar to fishing with nets.

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Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B

Tags: b2b marketing, SEO

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