Aug 14
14
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user… Please visit Search Engine Land for the full article
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Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?