Mar 11
8
Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with Criteo, a world leader in “personalized” retargeting. Criteo currently traffic $2 billion worth of online inventory from over a thousand customers, serviced by 200 employees. It’s not an exclusive partnership, but it will be a time-saver for Marin customers who are already buying retargeted inventory and could be a boon for Criteo’s transatlantic ambitions as they are currently more well known in Europe than the USA
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Marin Integrates Criteo Site Retargeting Into PPC Bid Management Platform