Master the CX trifecta: Data, content and tech by Cynthia Ramsaran

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service

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Master the CX trifecta: Data, content and tech by Cynthia Ramsaran

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