Jun 14
3
Matt Cutts, Google’s head of search spam, answers a question about inbound links in his latest Webmaster Help video where a user writes in to ask: How does Google determine quality content if there aren’t a lot of links to a post? In general, in a situation like this Matt says you would have to consider the way search engines worked before they started using links as a ranking signal.
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Matt Cutts Describes How Content Is Ranked Without Many Inbound Links by @mattsouthern