Mar 16
2
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear’ was inevitable. And so, I did what any normal 21 st century consumer would do: I turned to Google.
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Money on the table: how search data can reveal new revenue opportunities