Neurodivergency in B2B Marketing: Kryptonite or Superpower

In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to think or learn, think, process information and complete work. “Neurodiversity the idea that neurological differences, like autism and ADHD, are the result of normal natural variation in the human genome.” John Elder Robison , of the College of William and Mary Neurodivergence refers to the wide range of neurological differences in people’s brains

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Neurodivergency in B2B Marketing: Kryptonite or Superpower

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