Sep 10
17
Microsoft adCenter is readying some new features for PPC managers. Reports in adCenter will begin showing new information on conversion rates, revenue from conversions, advertising cost, visitor volume, and shopping behavior on the advertiser’s web site, a spokeswoman for Microsoft told Internet Retailer . AdCenter will also provide new information about sources of traffic to the advertiser’s web site, and segmentation of traffic by attributes such as age, gender, and geography, Microsoft’s spokeswoman said.
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New Microsoft Paid Search Features & More Search News