Aug 18
30
Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail at content planning?
Original post:
New Research: 2018 Content Planning Report from DivvyHQ & TopRank Marketing