Not Provided: A Complete Roundup by @ChandalN

Search engine marketers have come to rely more heavily on work-arounds in what everyone’s calling the era of “Not Provided.” The beginning of this era was like waking up “Johnny Got His Gun” style and having no arms, legs, or resources to compete in the hunger games of Google SERPS. Understandably so, Analytics keyword data was helping all of us to make actionable decisions for our companies and our clients. The keyword data was useful because we could see exactly how our clients found us and how differently users behaved when using these intent-rich words

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Not Provided: A Complete Roundup by @ChandalN

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