Oct 21
4
The uncertainty of 2020 created an environment of rapid digital transformation for B2B brands that impacted every area of business including marketing. B2B brands pivoted pre-pandemic marketing strategies to new go to market models for a digital first customer that in many cases is less trusting of traditional sources of information and paying more attention to industry peers, experts and influencers. So what do these changes mean for the rest of 2021 and into 2022
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One Simple Step to Elevate the Practice of B2B Influencer Marketing