Jun 10
13
Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges
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Two years ago, I wrote ” Online Reputation Management Requires Cabinet War Rooms .” In the post, I asked, “Is your company prepared for the inevitable crisis to come?” Today, one of the most important lessons learned from the BP oil spill, Toyota recall, and Goldman Sachs fraud charges is just how few companies are prepared for a crisis. Click to read the rest of this post…
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Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges