Online-to-offline search value is exploding with ‘near me’ searches

A few months ago I carried out a deep dive to see how much a single keyword can matter . The focus was on the keyword “best.” I thought I would take some time to look into another keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “ near me .” Below is the Google Insights trend for that phrase over the last decade.

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Online-to-offline search value is exploding with ‘near me’ searches

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