The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs. Today the 6th edition of the  B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between successful content marketers and those that seem to be lost in the wilderness. This report is also a reality check for content marketers that drink too much of their own kool-aid, offering a mix of slightly downward trend data right along with numerous reasons for future content marketing optimism

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Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning

Tags: b2b marketing, b2b marketing report, b2b marketing research, b2b marketing statistics, SEO

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