Feb 11
24
Overstock.com was enjoying some great rankings earlier this year. Unfortunately for Overstock, Webmaster World began examining why they were seeing such great rankings for numerous common terms, a review which led to yet another mainstream news organization “outing” a major retailer for linking practices. Last night, the Wall Street Journal revealed that Overstock was boosting their rankings by “encouraging websites of colleges and universities to post links to Overstock pages so that students and faculty could receive discounts on the shopping site
Link:
Overstock.com Lands in Google’s Penalty Box Over Links-for-Discounts Deal