Oct 10
12
Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient Frontier and SearchIgnite . Google’s share of paid search spend rose from 75.8 percent in Q2 to 77.9 percent in Q3, according to Efficient. SearchIgnite had Google growing to 80.2 percent of PPC ad spend.
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Paid Search Reports: Google Profits at Bing/Yahoo’s Expense